About Us

Our Story

Close to 4 million businesses started in the United States in 2020 during the global pandemic. And Wise Marketing Strategy was one of them. We started the company to support education companies and institutions help more people teach and learn in incredible ways. We recognized that many organizations need the support of a senior-level strategic marketer to strengthen their marketing, but they can't afford a full-time hire at that level.

Our Mission

Our mission is to help leaders of education companies and colleges expand their organization's impact on lives and communities.

About the Company

We partner with leaders of education organizations looking to elevate their marketing teams to align marketing activities to the organization's goals. We’re part marketing consulting company, part marketing agency. We specialize in uncovering opportunities within marketing teams and taking a hands-on approach to help implement strategies that drive results. Our passion is in seeing organizations and marketing teams successfully make a lasting impact in education.

Company Values

Our work ethic reflects our company values:

Collaboration
Transparency
Conscientiousness
Open-mindedness

Wise Marketing Strategy is a certified woman business enterprise (WBE) in Massachusetts.

Our Team

Founder, Fractional CMO and Marketing Advisor

Kristen Johnson

Kristen Johnson founded Wise Marketing Strategy in 2020 to provide leaders of education companies and institutions with senior-level marketing expertise for a fraction of the cost of hiring someone full-time.

She has 20 years of experience working in marketing, including eight years in the education industry. Prior to starting this company, she led the continuing education division of Babson College and spent over a decade working at advertising agencies developing campaigns for Fortune 500 companies. Her marketing strategy specialties are in brand strategy and integrated marketing with experience in traditional advertising, digital marketing, and marketing analytics.

She lives in Massachusetts with her husband and son. She is a proud mentor to edtech startups for the StartEd and LearnLaunch accelerators, a member of the Future of Higher Education community, and a school council member at her son's elementary school. She is also a member of the Women's Business League and the North Shore Chamber of Commerce.

Education Strategist

Tiffany Whitcomb

Tiffany Whitcomb has nearly 15 years of experience in the education industry as a former CTE teacher in Business and Entrepreneurship at the high school and Running Start levels. Her unique background in both business and education offers a diverse perspective.

During her time as an educator, Tiffany established a solid understanding of the needs of students, educators, administrators, and the school district. She has worked alongside both community members and collegiate partners to help expand opportunities for her students. In addition to working with Wise Marketing Strategy, she is the Founder of Collaborative Teaching Solutions, helping alternative teachers navigate licensure and their transition to teaching.

Outside of her love for education, you'll find her on the golf course, skiing in the mountains, or at home with her family. She enjoys spending time with her husband, three daughters, and Vizsla dog named Brewski.

Marketing Specialists

We have a network of talented marketing specialists to collaborate with in executing our marketing plans. They all have experience in marketing for the education sector.

Advertising (PPC, paid social media, streaming TV, radio, out of home)
Content Writing (webpages, blogs, case studies)
SEO (technical and content)
Graphic Design

Email Marketing
PR
Video Production
CRM Implementation